Generally speaking, there are two distinct audiences for this show: people who like to look at images of food and are interested in where it comes from and how it got to the plate—and people who like to travel—or like the idea of travel—and enjoy watching images of faraway places and cultures. Oh—and there’s also a smaller group who apparently enjoy watching me get falling down drunk and stupid. But that’s another matter.
This week’s episode is about food. More specifically, it’s about the creative process that leads up to the food that will eventually be served in some of the world’s finest restaurants.
COOK IT RAW is an amazingly low key gathering of some of the best and most creative chefs in the world. For the last few years, people like Rene Redzepi of Denmark’s NOMA (recently named best restaurant in the world for the second year in a row), Alex Atala of Sao Paulo’s DOM, Albert Adria (El BULLI, TICKETS), Mauro Collagreco, Massimo Bottura, Daniel Patterson, David Chang, Magnus Nilsson and others have been getting together in various remote and fairly off the main grid locations where they challenge each other to forage, improvise, figure out what’s good in each location—then, using non-traditional methods—make the most seriously ****ed up creative single plate their fevered imaginations can muster. The result does not have to be usable in a restaurant setting. It is not supposed to be a fully realized dish. It is definitely not something that any of the chefs have ever served or even tried before. It should be something so wild, so out there, so purely creative and exploratory that the other chefs will suck wind and issue a collective “wooaaahhhh.”